Signage has been a popular mass communication tool used by governments and businesses alike since medieval times, and that’s not without reason! Signs are an excellent means to give concise information to the public and guide them towards desired actions. But, there’s a catch!
Ever overlooked most of those promotional signs along the road while still noticing the traffic signs? This phenomenon, called selective attention, is fundamental to human nature. Briefly, you see only what you are looking for in the surroundings while ignoring the rest unless something exceptional grabs your attention!
And this applies to all forms of signage as well. You’re either outstanding or you’re out!
So, if you are planning to go for signage, make sure that you get eye-catching designs that stand out while giving a concise and compelling message to your target audience. Here, are some tips to help you choose and set up the most attention-grabbing signage in 2021!
Things To Consider When Creating Signage
Signage often comes at a high one-time cost, but a well-designed sign can bring you impressive returns over time with little to no further expense! But how do you decide the ideal signage design for your intended purpose? Here are some tips to help you make the best choice.
Visibility and legibility
Even the most compelling sign is of no use if people cannot read it! Your sign and its content must be publicly visible, contrasting, and large enough so that people can easily read it from the point of making the choice.
Font type
Your text and symbols must be simple yet eye-catching! You may go for large and bold fonts along with related symbols, all in bright colors. Neon signs work best for grabbing attention in the dark.
Images and Colors
To ensure legibility, the background should be dark while the text and symbols stand out with brighter colors. Moreover, you may include images to give a more impactful and relatable message instantly. After all, an image is worth a thousand words!
Content
Your sign must express the information briefly, clearly, and convincingly to get the best impact. This can be achieved through concise and convincing language along with relevant symbols.
Suitability
Your sign must be suited to your requirements to get the best results, as with these common examples.
An outdoor road sign must be durable with large text and standardized symbols.
An indoor wayfinding sign should have clear and bright text with arrows.
A business sign may include images and short text to give brief information about your company or events.
Alert signs may be larger with bright colors and lighting or reflective material for the dark.
A shop name or business sign should be large, lighted, and visibly placed.
An electric neon sign may be used for easy visibility at night.
Common problems with signage and how to avoid them
The planning, designing, and setting up of signage may come with a lot of challenges. So, let’s take a look at some of the common hurdles that you might face during the planning, design, or setup of signage and their possible solutions.
Unclear message or Clutter
Avoid clusters of text or long sentences as people tend to ignore complex signs. Your message must be brief, simple, and impressive. You need to say more in less!
Clustering and mix-ups
You may be tempted to use the most notable locations even if there are already many signs there. Don’t fall for this! A large cluster of signs is unsightly and gives confused messaging, leading to people ignoring them altogether. Changing the location is often better than adding your signage to the confusing cluster.
Signs coming after decision points
A sign that comes after the point of decision-making is of no use! You must place the sign correctly to ensure that your message is conveyed in time. This will enable compel your target audience to perform a positive call to action.
Poor visibility
Visibility is everything for a sign! If you place the sign in crowded locations or at too much distance from the target audience, it will be rendered useless. So, you must decide the location strategically for easy visibility to your target viewers.
Wrong choice
Signs come in all shapes and sizes, but not all will suit your purpose. You must choose the type of signage based on its content type, location, target audience, timing, and surroundings. Customized sign designs by experts will often get you the perfect solution for your specific needs.
Redundancy
Signage may get outdated if your brand concept, addresses, or products change over time. Make sure to remove or replace old signs or they would create confusing signals about your brand.
Legal hurdles
There may be local regulations concerning putting up signs which you must find out and comply with. You may go for professional help to find about applicable laws and their implementation.
Installation problems
For better safety and lasting results, it is ideal to get installations done by experts, especially in the case of electric neon signs or setup at high positions.
Lack of maintenance
Signage is exposed to the effects of weather and may require regular painting, replacement, or cleaning to remain impactful. You cannot just put it and forget it!
The simplest solution to meet all your signage requirements
Signage is a popular and effective informational tool, but it may pose various challenges during its design and setup. Further, only the most compelling signage can catch the attention of the modern audience and anything below will be lost in the crowd. You need the best and no less!
All this sounds cumbersome, right? How about some expert help to simplify things?
At Design Pagoda, we provide easy and affordable solutions for the entire planning, customized sign designing, and installation of signage. To start with, our experts will help you decide the ideal sign design and location. Then, our trained workmen will perform a speedy and flawless sign installation for you at affordable rates. Also remember to check out our captivating stickers, decals, and screen printing to add even more flair to your messages!
Just reach out to us at and we’ll get started!